Tuesday, August 16, 2016

Bud Light Stakes Out Pro-Transgender Territory

In Bud Light's new ad Amy Schumer and Seth Rogen declare, "Beer should have labels, not people! We don’t care, we'll sell you beer. We’ll sell you a beer any day of the week."

I assume Anheuser-Busch did the math, estimating how many customers it might lose versus how many it might gain by taking a stand in the trans-furor. The company could lose a fair number in the short term, as that segment of America that fears both transgender people and craft beer switches to Coors Light.

But with millennials' broader attitude about things like gender, Anheuser-Busch is positioning itself for a happy, hoppy future.