Monday, February 5, 2018

Copacetic Commercials

Several ads during yesterday's Super Bowl stressed that American diversity is a good thing. Regarding the LGBT part of the diversity equation, Kraft showed gay couples, T-Mobile said to love who you want, and Coke referred to "them" while showing a non-binary person.

I was so surprised I blurted "Them," and showered myself in guacamole.

I have no idea if that was the first mainstream television ad to use the gender-neutral pronoun, but geez, it ran during the Super Bowl. A zillion people saw it. Even if most of the zillion were too drunk or in too deep a carb coma to grasp what they were seeing, they still saw it.

These inclusive ads were a thumb to the nose to President Divisive and his base. In the age of Trump, America is not the inclusive nation of those ads. But it might be in the future. If the Eagles can beat the Patriots, anything can happen.